AP Psychology Unit 4: Social Psychology and Personality
Unit 4 covers how people influence and explain each other, and what makes individuals consistent. It's home to psychology's most famous experiments — Milgram, Asch, the bystander studies — and the big theories of personality.
Social Thinking and Attribution
Start with attribution — explaining behavior as dispositional (internal) or situational (external). Know the fundamental attribution error (over-blaming personality in others), the self-serving bias, and the actor-observer difference. For attitudes, master cognitive dissonance (Festinger), the foot-in-the-door phenomenon, and how attitudes and behavior shape each other.
Social Influence
The headline studies live here: Asch's line study (conformity to a group) and Milgram's shock experiment (obedience to authority). Add normative vs. informational social influence and group effects — social facilitation, social loafing, deindividuation, groupthink, and group polarization.
Relations: Prejudice, Aggression, Attraction, Helping
Cover prejudice and discrimination (in-group bias, stereotypes, scapegoating), influences on aggression, and the factors in attraction — proximity, the mere exposure effect, and similarity. For prosocial behavior, know the bystander effect and diffusion of responsibility from Darley and Latané.
Personality Theories
Four perspectives to compare:
- Psychodynamic (Freud): id, ego, superego, the unconscious, defense mechanisms, and psychosexual stages; plus the neo-Freudians.
- Humanistic: Maslow's hierarchy of needs and self-actualization; Rogers's unconditional positive regard.
- Trait: the Big Five (OCEAN — openness, conscientiousness, extraversion, agreeableness, neuroticism).
- Social-cognitive (Bandura): reciprocal determinism, self-efficacy, and locus of control (Rotter).
Personality Assessment
Distinguish projective tests (Rorschach, TAT) from objective inventories (the MMPI), and know the critiques of each.
How to Study Unit 4
Build a study-and-researcher table — name, study, finding — because the exam loves "which study showed X?" Then connect the social biases here to the thinking shortcuts in Unit 2: the cognitive bias test even touches attribution. Drill it all on the practice test. Finish with Unit 5: Mental and Physical Health or the units overview.
Catch Your Own Biases
Attribution and heuristics in action — three quick tasks that reveal your shortcuts.
Run the Cognitive Bias TestAligned to the College Board's redesigned AP Psychology course (2024–25). AppsychLab is not affiliated with the College Board.