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AP Psychology · Unit 4

AP Psychology Unit 4: Social Psychology and Personality

Unit 4 covers how people influence and explain each other, and what makes individuals consistent. It's home to psychology's most famous experiments — Milgram, Asch, the bystander studies — and the big theories of personality.

Social Thinking and Attribution

Start with attribution — explaining behavior as dispositional (internal) or situational (external). Know the fundamental attribution error (over-blaming personality in others), the self-serving bias, and the actor-observer difference. For attitudes, master cognitive dissonance (Festinger), the foot-in-the-door phenomenon, and how attitudes and behavior shape each other.

Social Influence

The headline studies live here: Asch's line study (conformity to a group) and Milgram's shock experiment (obedience to authority). Add normative vs. informational social influence and group effects — social facilitation, social loafing, deindividuation, groupthink, and group polarization.

Relations: Prejudice, Aggression, Attraction, Helping

Cover prejudice and discrimination (in-group bias, stereotypes, scapegoating), influences on aggression, and the factors in attraction — proximity, the mere exposure effect, and similarity. For prosocial behavior, know the bystander effect and diffusion of responsibility from Darley and Latané.

Personality Theories

Four perspectives to compare:

Personality Assessment

Distinguish projective tests (Rorschach, TAT) from objective inventories (the MMPI), and know the critiques of each.

How to Study Unit 4

Build a study-and-researcher table — name, study, finding — because the exam loves "which study showed X?" Then connect the social biases here to the thinking shortcuts in Unit 2: the cognitive bias test even touches attribution. Drill it all on the practice test. Finish with Unit 5: Mental and Physical Health or the units overview.

Catch Your Own Biases

Attribution and heuristics in action — three quick tasks that reveal your shortcuts.

Run the Cognitive Bias Test

Aligned to the College Board's redesigned AP Psychology course (2024–25). AppsychLab is not affiliated with the College Board.